Professional Experience

Instacart
Data Solutions Manager II

At Instacart, I work within an Ads R&D engineering team where I focus on building off-platform advertising audiences. I am in charge of both audience enablement and audience targeting R&D. I work both as a technical individual contributor and as a subject matter expert in ad technology, identity graphs, and user segmentation techniques.

The Washington Post
Senior Analyst, Pricing & Yield

On the Pricing & Yield team I focused my efforts on forecasting the availability of our ad inventory and measuring the revenue at risk of under delivering campaigns. Additionally, I had the pleasure of working on ad targeting products including a swap from brand safety to brand suitability and performing analysis on a new contextual classifier.

The Washington Post
Senior Business Intelligence Analyst

I worked as the Business Intelligence lead for Zeus Technology, an in-house advertising technology company which operated as a startup within the Washington Post organization. I worked in both a client facing and internal role supporting the following products:
• Zeus Performance: An industry leading programmatic stack and rendering engine which improved both monetization and user experience for our customers.
• Zeus Prime: A self serve ad buying platform built on a network of premium publishers which gave advertisers a turnkey solution for digital buys.
• Zeus Insights: First party data product which allowed for both contextual and behavioral audience targeting.

The Washington Post, Washington D.C.
Business Intelligence Analyst

I joined the Post to manage programmatic analytics for the ad product team. This was a formative experience where I grew as both a technical analyst and a business leader. Working at the Post gave me a more holistic view of digital monetization, as I had to balance programmatic strategy with digital direct products and subscriptions. This was also my first introduction to forecasting, where I had to balance both a quantitative and qualitative approach.

Hive Media Group, Carlsbad, CA
Revenue Analyst

This was my first full time post-grad job where I worked in analytics for the programmatic team at Hive Media. It was here that I developed a strong base of technical skills, A/B testing, and ad-tech knowledge. My biggest accomplishment in this role was being trusted with running analytics for our M&A team where I helped complete 3 successful acquisitions and integrated these new sites into our data and reporting architecture.

Skills

Education

Georgia Institute of Technology
M.S. Analytics (In Progress)

University of California San Diego
B.S. Joint Mathematics-Economics